Parfetts has proudly launched its first Go Local Extra store in Portsmouth in partnership with experienced independent retailer Jose Santiapillai, marking another significant milestone in our strategic expansion across the south of England.

Pompey Foods, located beneath student accommodation and adjacent to Portsmouth University, has already delivered impressive results since converting to the Go Local Extra fascia in September and undergoing a refit.

The uplift has been driven by a refreshed store layout, an expanded product range, and a strengthened food-to-go offer including Lavazza Coffee, Rollover Hot Dogs and Tango Ice Blasts.

The relaunch was celebrated in style featuring free Bud Light giveaways and exclusive Budweiser Brewing Group InBev glassware.

Timed to coincide with the university’s freshers’ week, the event generated strong footfall from both students and local residents, reinforcing the store’s presence at the heart of the community.

Store owner Jose said: “Since switching to Go Local Extra, the store’s gone from strength to strength. We used to rely mostly on students and people passing by, but now we’re seeing more local residents coming in regularly. The Go Local promotions have made a real difference, and working with Parfetts has helped me expand the range and stay on top of new products. The support from the Parfetts team has been first-rate throughout.”

The Portsmouth launch builds on a series of major developments for Parfetts in the region, including the recent opening of the first Go Local Extra store in Southampton and the unveiling of the new cash and carry depot.

Guy Swindell, joint managing director of Parfetts, added: “Pompey Foods is a fantastic example of how our Go Local Extra format continues to succeed in different markets. Jose and his team have done an excellent job creating a store that meets the needs of both the student community and local residents. Our focus is on helping independent retailers grow with the right combination of value, flexibility and support. The success of our southern expansion, through both new stores and the Southampton depot, underlines the strength of the Parfetts model and our ambition to be a truly national wholesaler.”